Kylie Jenner’s Prominence On Social Media
One should not underestimate the celebrities influence on social media. This is because of the follower base they have.For Instance, a tweet by Kylie Jenner toward Snapchat made it lose billions of dollars in a months’ time.Regardless of it being a planned move or not, thousands of people liked the post. Kylie Jenner uses her marketing power the following methods.
Kylie uses her social media influence to promote products and the companies. Before the tweet that Kylie Jenner posted, Snapchat losing billions was apparent just that the stakeholders were unable to see it. This can be accredited to how a large number of users were abandoning the platform to other competitive social media platform with the same concept.Thus her tweet only brought the matter into light.This Therefore is an eye opener for social media companies to endorse celebrities as they are the core of their user base. Hence bringing in a celebrity will bring more people.
Jenner’s achievement in cosmetics business is also another way she uses her marketing power. According to the US Presort statistics, a large number of people turn to online researching of a particular brand of a product before using it.But When a celebrity uses a specific brand, consumers tend to trust it, and the product becomes a success. It is according to this that Jenner’s make up product name was a success in time less than two years as it made millions. For this reason, celebrities with the calibre of Kylie Jenner promoting a brand will make their followers and other people to use the product. Jenner’s achievements in cosmetics can be associated with the way they are produced in limited number for the early cosmetics line.She also used her Forbes fame to her advantage because this motivated her in opening her cosmetics business.
Kylie uses her marketing power as a businesswoman and a mother to prove women can also be achievers. To Jenner since her childhood, the idea of being a successful businesswoman was unsound and such women seemed incapable to raise a family. By using the social media influence, Jenner proves this stereotype wrong. Through the cosmetics business, she makes products that focus mainly on mothers because she will become one soon. Though brands name plays a major role in relation to an external force or internal growth, Jenner’s follower base has not been affected and therefore making it an interesting thing even after the decision to focus on mothers. The resultant cosmetics boost is major and can be attributed to the existence of brands that are baby-inspired for mothers.